1. Scope and responsibility
This Policy applies to sponsor cards, branded content, endorsements, product placement, affiliate links, promotions, contests, paid recommendations, house ads, and other commercial messages distributed through OTT Platform. It is a development draft pending counsel and sales-policy review.
The channel owner is responsible for sponsor contracting, creative approval, claims, disclosures, category legality, targeting, invoicing, taxes, make-goods, and compliance. Platform scheduling and reporting tools do not make the platform the advertiser, agency, seller, or guarantor unless a signed agreement expressly says otherwise.
2. Clear commercial disclosure
A material relationship must be disclosed clearly and conspicuously in language ordinary viewers understand. Use direct labels such as “Ad,” “Sponsored,” “Paid partnership,” or “Affiliate link.” Ambiguous labels, profile-only disclosures, or disclosures hidden after “more” are insufficient.
Video endorsements should include an audible or on-screen disclosure close to the endorsement, not only in the description. Live-program disclosures should be repeated often enough that viewers joining later are likely to see or hear them. The disclosure must remain with clips or reposts when the commercial message remains.
3. Truthful and substantiated claims
- Claims must be truthful, not misleading, and supported before publication.
- Endorsers must describe genuine experience and may not make claims the advertiser could not lawfully make.
- Typical-results, price, savings, scarcity, comparison, environmental, health, safety, financial, and performance claims require appropriate evidence and qualification.
- Testimonials, ratings, followers, views, reviews, and demonstrations may not be fabricated, purchased, materially edited, or presented without relevant context.
- Disclosures may qualify a claim but cannot cure a fundamentally false or deceptive message.
4. Prohibited and restricted categories
The intended launch posture prohibits advertising for unlawful goods or services, adult sexual services, tobacco or nicotine, cannabis, weapons, trafficking, hate, malware, surveillance abuse, counterfeit goods, fraudulent schemes, unlicensed gambling, and deceptive financial or health products.
Alcohol, political, issue, pharmaceutical, medical, credit, investment, cryptocurrency, employment, housing, education, contests, sweepstakes, and other regulated categories require written platform approval and documented legal, targeting, licensing, disclaimer, and recordkeeping review before activation. Approval may be withheld or withdrawn.
5. Children and sensitive targeting
Behavioral advertising to children is outside the intended launch scope. Commercial content must not exploit a minor's inexperience, pressure a child to purchase, promote age-restricted products, or encourage disclosure of personal information.
Do not target or exclude people based on sensitive traits or inferred vulnerability in a discriminatory, exploitative, or unlawful way. Housing, employment, credit, healthcare, and political targeting require separate review.
6. Creative and intellectual-property rights
Advertisers and channel owners warrant that they hold all rights and permissions for names, logos, music, performances, claims, product images, landing pages, tracking, offers, and data used in a campaign. Creative must not imitate platform notices, system controls, news interfaces, or another brand in a misleading manner.
The advertiser grants the channel owner and platform a limited license to host, resize, transcode, display, distribute, and measure approved creative for the campaign and operational records.
7. Privacy and tracking
Sponsor delivery should use first-party placement identifiers and aggregated reporting by default. An advertiser may not receive identifiable viewing history, emails, device IDs, precise location, or audience exports merely because it sponsors a channel.
Third-party pixels, fingerprinting, cookie syncing, cross-context behavioral advertising, data enrichment, and retargeting are prohibited unless the platform approves the vendor and configuration after privacy, security, video-privacy, consent, and contractual review.
8. Destinations and offers
- Links must use safe public HTTPS destinations and may be scanned, redirected through safe tracking, or disabled.
- The landing page must match the advertisement and clearly disclose material price, renewal, eligibility, shipping, privacy, and refund terms.
- Do not use forced downloads, deceptive buttons, credential collection unrelated to the offer, cloaking, or redirects to unapproved content.
- Advertisers are responsible for products, fulfillment, warranties, customer support, returns, and legal notices on their destinations.
9. Measurement and delivery
Platform reports reflect recorded events and may differ from advertiser, channel, browser, app-store, or third-party systems because of filtering, blocking, timing, invalid traffic, device limits, and attribution methods. Unless a signed insertion order states otherwise, reports are not audited, guaranteed, or a promise of sales or minimum performance.
Impression goals are planning targets, not guaranteed inventory. Any make-good, credit, cancellation, exclusivity, category conflict, or measurement standard must be stated in a signed order.
10. Review, rejection, and removal
We may require substantiation, licenses, disclosures, targeting criteria, final creative, landing pages, and advertiser identity. We may reject, pause, relabel, restrict, or remove a commercial message for policy, legal, safety, rights, quality, provider, reputational, or user-experience reasons.
Urgent action may occur without notice. Approval does not certify legality or shift the advertiser's or channel owner's responsibility.
11. Responsibility and contact
Advertisers, agencies, and channel owners remain responsible for their acts and will provide the warranties, indemnities, insurance, and payment commitments required by their Creator Agreement, insertion order, or sponsorship contract. The Platform Terms' liability limits apply to platform services.
Policy questions and proposed restricted campaigns may be sent to dave@badburrito.com during development.