Platform

Streaming for member-driven organizations

Build a streaming channel that turns viewers into
subscribers you keep.

Run cloud linear channels, live events, on-demand video, member access, payments, acquisition analytics, and retention journeys in one experience built around your brand.

Your brand Your audience One place to run it all

Subscriber-first operations

Live and on demand

Flexible ways to earn

Your audience data stays yours

Playout delivers the channel. Subscriber operations grow it.

Amagi, Wurl, and Frequency are established options for playout, FAST, and channel operations. OTT Platform connects those operating concerns to first-party identity, direct commerce, acquisition economics, lifecycle journeys, and retention.

Summary of how OTT Platform differs from Amagi, Wurl, and Frequency
PlatformPublicly marketed strengthSubscriber relationship
AmagiEnterprise cloud broadcast and playoutWorks upstream of or alongside the owned subscriber experience
WurlFAST distribution, monetization, and audience growthWorks upstream of or alongside the owned subscriber experience
FrequencyCloud linear channel creation and operationsWorks upstream of or alongside the owned subscriber experience
OTT PlatformBranded live, on-demand, commerce, lifecycle, and growth operationsFirst-party identity, payments, viewing behavior, consent, and retention
Compare cloud playout platforms

Bring the work of running your channel into one place.

Stop piecing together separate tools for video, live events, member access, payments, and reporting. Your team gets one clear workflow, and your viewers get one consistent experience.

01

Bring over your video

Upload recorded programs, schedule live events, and add captions from the same dashboard.

Video uploads · Live events · Captions
02

Organize the viewing experience

Create collections, set schedules, choose who can watch, and publish when everything is ready.

Video library · Collections · Access
03

Choose how you earn

Offer member access, monthly subscriptions, one-time event passes, or free programming.

Memberships · Subscriptions · Event passes
04

See what is happening

Track live event health, viewing activity, sales, refunds, and important team changes in one place.

Live status · Revenue · Activity history

Run live events without flying blind.

Plan the event, rehearse before airtime, watch stream health as it happens, and publish the recording for replay when the event ends.

  • Protected stream setup and viewer access
  • Clear rehearsal, live, recording, and replay steps
  • Live audience activity and issue tracking
Open the team dashboard

Choose how people watch—and how your content earns.

01 / Access

Offer the right way to watch.

Include video with membership, sell monthly subscriptions, charge for a special event, or make selected programs free. Access updates automatically after a verified payment.

02 / Experience

Make every screen feel like your brand.

Give viewers a branded home for your video library, schedule, live events, and account. The technology stays in the background so your organization stays front and center.

Start with one channel. Add more when you are ready.

01

Channel

Launch a branded home

Give members one easy place to watch live events and your on-demand library.
02

Business

Add new ways to earn

Offer subscriptions, event passes, sponsor packages, and paid access for nonmembers.
03

Network

Manage more than one brand

Run separate channels for programs, chapters, or partner organizations from one platform.

13 ways to launch, grow, and protect your channel.

Add the tools you need without creating another patchwork of logins, spreadsheets, and disconnected systems. Your team manages one channel, and your viewers enjoy one consistent experience.

  1. Payments

    Stripe payments for every channel

    Let viewers pay you directly through a Stripe account connected to your organization.

    Sell monthly access and one-time event passes without sending viewers through a shared marketplace. Your team can manage refunds and cancellations, check payment readiness, and keep every transaction connected to the right channel.

    • Guided Stripe account setup
    • Subscriptions and one-time purchases
    • Refund, cancellation, and payout tracking

    Why it mattersYou keep the direct customer relationship and gain a clear record of what was sold, refunded, and paid out.

    What to plan forLive payments require your approved Stripe account, prices, secure payment notifications, tax settings, and payout details.

  2. Getting started

    Guided content and member migration

    Move your existing library and audience without rebuilding every record by hand.

    Bring in video details, captions, collections, and member records from Vimeo, YouTube, Amazon S3, or a standard spreadsheet. Preview the information before importing it, fix row-by-row issues, and retry failed items without creating duplicates.

    • Vimeo, YouTube, Amazon S3, and spreadsheet imports
    • Video details, captions, collections, and members
    • Preview, validation, and safe retry tools

    Why it mattersYour team can change platforms with less manual work and a lower risk of losing library organization or member access.

    What to plan forYou need authorized source files or download links. YouTube watch-page links alone cannot be used as video masters.

  3. Connected systems

    Membership and business integrations

    Keep streaming access connected to the tools your organization already uses.

    Sync member access from an association or learning system, send approved contacts to HubSpot or Salesforce, and support organization sign-in. Outside systems can give someone viewer access, but they cannot create staff accounts or raise permissions.

    • Association and learning-system member sync
    • HubSpot and Salesforce contact exports
    • Organization sign-in and secure updates

    Why it mattersMembership, education, and marketing teams can keep their familiar tools while viewer access stays up to date.

    What to plan forEach connection needs customer-owned credentials, approved permissions, setup, and ongoing delivery monitoring.

  4. Reporting

    Revenue and viewer insights

    See which programs attract viewers, lead to sales, and keep members coming back.

    Follow the journey from campaign or channel-page visit to purchase and playback. Reports cover recurring revenue, refunds, customer value, cancellations, viewing time, completion, live events, and sponsor response across useful date ranges.

    • Revenue, customer value, and cancellations
    • Campaign and purchase journeys
    • Video, live event, and sponsor performance

    Why it mattersYour team can plan programming and promotions around real viewing and revenue results instead of disconnected page counts.

    What to plan forFinancial totals come from verified payment records. Browser activity helps explain behavior but does not change revenue totals.

  5. Audience growth

    Offers that help you grow

    Give people more reasons to join, upgrade, return, and stay.

    Create free trials, promo codes, limited-time offers, gift access, bundles, ticket levels, annual plans, and replay windows. Your team can also identify viewers who may be ready to return or need help after a failed payment.

    • Trials, promo codes, gifts, and bundles
    • Annual plans, ticket levels, and replay windows
    • Win-back and failed-payment follow-up

    Why it mattersYou can use the same catalog for acquisition, upgrades, and retention without creating a separate access system for every offer.

    What to plan forLive campaigns need matching Stripe prices and coupons, plus clear customer terms for each offer.

  6. Community

    Engagement that brings viewers back

    Make your channel feel like an active member community, not a one-time video link.

    Viewers can comment, react, save programs, continue where they left off, vote in polls, and request live-event reminders. Your team can moderate conversations and see which topics draw the strongest response.

    • Comments, reactions, and moderation
    • Saved programs and continue watching
    • Polls, reminders, and viewer preferences

    Why it mattersYou gain more reasons to reconnect between major events and a clearer view of what your most engaged members want next.

    What to plan forSending email and push reminders requires a connected messaging service. The platform already stores preferences and reminder requests.

  7. Viewer experience

    An app-like web experience

    Give viewers convenient access without requiring an app-store download.

    Viewers can add the channel to a phone or computer home screen, continue watching across visits, use picture-in-picture, and send supported video to a larger screen with AirPlay or browser casting controls.

    • Add-to-home-screen experience
    • AirPlay, casting, and picture-in-picture
    • Playback controls and saved progress

    Why it mattersYour audience gets a faster way back to the channel while your team manages one web experience.

    What to plan forInstallation, casting, and media controls vary by browser and device. The experience falls back cleanly when a feature is unavailable.

  8. Content discovery

    Better search and recommendations

    Help viewers find useful programs long after the original event ends.

    Search can use titles, descriptions, transcripts, keywords, chapters, and translated details. Editors can prepare summaries, chapter markers, and related-program suggestions, then review every change before it appears to viewers.

    • Search across titles, keywords, and transcripts
    • Summaries, chapters, and related programs
    • Review and approval before publishing

    Why it mattersMore of your library stays discoverable, useful, and ready to support new collections or member campaigns.

    What to plan forSuggested descriptions and links remain drafts until an authorized team member reviews and publishes them.

  9. Mobile and TV

    A clear path to mobile and TV apps

    Prepare your brand and video library for future mobile and living-room apps.

    Manage launch requirements for iPhone, Android, Roku, Fire TV, Apple TV, and Android TV in one place. Approved app teams can use consistent brand settings and video-library feeds instead of rebuilding the same information for every device.

    • Six mobile and TV app targets
    • Shared brand and video-library feeds
    • Launch checklists and release history

    Why it mattersWhen mobile and TV apps become the right investment, your team has one controlled source for content, branding, and release status.

    What to plan forThe mobile and TV apps still need to be built, tested, signed, submitted, and approved through each app store.

  10. Content protection

    Viewing rules and digital rights protection

    Set clear viewing limits for premium or licensed programs before playback begins.

    Choose when a program is available, how many registered devices can use it, whether downloaded viewing will be allowed in future apps, and what watermark or screen-protection rules apply. The video path is prepared for Mux digital rights management (DRM) once the paid service is activated.

    • Viewing dates and device limits
    • Ready for Mux DRM protection
    • Rules for offline access and watermarking

    Why it mattersYou can match access to your content rights instead of treating every program as an unrestricted public video.

    What to plan forProtected playback requires paid Mux DRM access, Apple FairPlay setup where needed, newly protected video assets, and testing on supported devices. Encrypted offline downloads still require mobile and TV app work.

  11. Group access

    Organization and team accounts

    Sell and manage access for companies, associations, schools, chapters, or member groups.

    Create organization accounts, set seat limits, appoint a group manager, invite many people at once, and grant access to the full channel or selected programs. Group managers see only the people and access assigned to their organization.

    • Seat-based organization accounts
    • Limited group-manager access
    • Bulk invitations, access, and usage reports

    Why it mattersYou can add business and association sales without building a second system for group access.

    What to plan forLaunch still requires invitation email delivery, pricing and contract terms, and a customer-support process for group accounts.

  12. Sponsor revenue

    Sponsor packages and reporting

    Turn trusted programming into clear, measurable value for sponsors and underwriters.

    Manage sponsor details, packages, destination links, and scheduled placements across the channel, individual videos, and live events. Reports show views and clicks by sponsor and placement without exposing private contract values to viewers.

    • Sponsor packages and placements
    • Channel, video, and live-event opportunities
    • View and click reporting

    Why it mattersYou can add direct partner revenue and give sponsors a clear record of what their package delivered.

    What to plan forYour team still owns sponsor contracts, creative approval, invoicing, replacement placements, and final financial checks.

  13. Audience reach

    Accessibility and multiple languages

    Make your library easier to use across languages, abilities, and viewing situations.

    Publish translated titles and descriptions, choose a default language, and track captions, subtitles, transcripts, dubbed audio, and audio description. The viewer experience also supports keyboard use, clear focus, readable contrast, and reduced motion.

    • Translated titles and descriptions
    • Captions, transcripts, and audio options
    • Accessible navigation and display settings

    Why it mattersThe same programming can serve more people while language and accessibility work stays visible to your content team.

    What to plan forTranslations, captions, and alternate audio still need to be produced, licensed, reviewed by people, and tested on supported devices.

Subscriber-first OTT platform FAQ

What is a subscriber-first OTT platform?

A subscriber-first OTT platform connects live and on-demand video operations to first-party viewer identity, direct payments, acquisition measurement, lifecycle messaging, and retention. The goal is not only to deliver a stream, but to build and improve an owned recurring audience relationship.

Does OTT Platform support linear channels and live events?

Yes. Teams can schedule linear programming, operate live events, validate readiness, monitor destinations, publish replays, and connect on-screen QR codes or deep links to measurable subscription offers. Production providers and destinations still require their own credentials and acceptance checks.

How does OTT Platform measure subscriber acquisition?

The acquisition control center connects advertising spend and attributed conversion events to CPI, cost per trial, cost per subscriber, CAC payback, and 90-day retained contribution. Financial reporting remains tied to verified transaction records.

Can OTT Platform distribute a FAST channel?

FAST distribution is partner-led. OTT Platform prepares channel, scheduling, ad-marker, monitoring, and attribution workflows, but a production launch requires an executed distribution agreement and destination acceptance. The strategy prioritizes identity capture so reach can contribute to owned subscriber growth.

How is OTT Platform different from Amagi, Wurl, and Frequency?

Amagi, Wurl, and Frequency primarily market playout, channel creation, distribution, and advertising workflows. OTT Platform differentiates around the owned subscriber layer: branded viewing, direct commerce, acquisition economics, lifecycle automation, cross-device continuity, and retention.

Protect your viewers, your content, and your team.

Security is part of the everyday workflow, from staff access and protected playback to payment verification and activity records. The platform is also designed to support a future SOC 2 Type II audit.

  • Separate, private workspacesEach organization sees and manages only its own information
  • Protected viewing and paymentsSensitive credentials stay encrypted and important events are verified
  • A clear activity historyReview important changes, incidents, and team actions

Ready to give your video a home you control?

Start your channel See all 13 features